The launch of the new Jaguar F-Type Coupé was accompanied by the #LiveFearless campaign which celebrated the creative daring that had gone into the car’s design. We worked with the brand to explore risk-taking in the art and design world and how practitioners we admire face their creative fears.
We commissioned illustrator Hattie Stewart, animation duo Becky & Joe, designer Dominic Wilcox and photographer Anna Lomax to produce an original image that responded to creative fearlessness. These ran on the site alongside illuminating interviews digging deeper into their creative thinking.
The creative process is not easy; if it was it wouldn’t be anywhere near as satisfying. One of the most common – but least spoken about – factors creatives have to address is fear, and having the psychological, emotional and physical ways and means to overcome it.
One of the most common – but least spoken about – factors creatives have to address is fear, and having the psychological, emotional and physical ways and means to overcome it.
Hattie Stewart is an illustrator who has always followed her own path. She was an obvious choice for the next in our #LiveFearless profiles, during which we are exploring how four different creatives address and overcome fear in their day-to-day practices. It’s part of a campaign around the launch of the new Jaguar F-TYPE Coupé, a car which embodies design fearlessnes, and we have also commissioned each creative to produce a new piece of work that reflects the triumph of fearless design.
Our final look at fearless creativity comes from dazzling directorial duo Becky & Joe, whose baffling, bizarre and brilliant Don’t Hug Me I’m Scared videos have amassed some 20 million YouTube views to date. The pair are perfectly placed to talk about creative leaps into the unknown in the last of our four #LiveFearless profiles with Jaguar.