News / Advertising

Wieden + Kennedy creates star-studded new ad for Samsung Galaxy 

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Wieden + Kennedy Portland has created this spot for Samsung’s new Galaxy S7 which stars Wesley Snipes, Lil Wayne and William H. Macy among many other cameos. Titled, Why? the ad sees people questioning why their phones can’t be more powerful, have a longer-lasting battery, bigger memory, or be waterproof, all the new features in the new Galaxy S7. 

A mix of celebs and self-mockery the ad strikes the balance well with highlights including Lil Wayne dousing his phone in champagne while it breaks and asking “How am I supposed to show how rich and carefree I am?” 
 
The spot was first broadcast during ABC’s Academy Awards coverage on Sunday and is part of a series of ads that show off the features of the phone more specifically.