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Cachetejack: Pride in London, Love Happens Here, WCRS

News / Illustration

Pride in London launches mammoth campaign by WCRS, Love Happens Here

Featuring work by 30 illustrators and a series of TV ads directed by Fred Scott, Pride in London’s 2017 campaign by WCRS is mammoth. It aims to mark 50 years since the partial decriminalisation of homesexuality in England and Wales, with widespread presence across London on everything from fly posters to billboards and Underground screens, as well as the ads running on Channel 4 during every programme.

Each of the long list of illustrators has donated their time for free, creating vibrant artworks based around the “heart pin” icon and featuring quotes from members of the LGBT+ community. The impressive roster includes: Alice Bowsher, Cachetejack, Daniel Frost, Jack Hudson, Peter Judson, Rob Flowers, Craig & Karl, Charlotte Trounce, Alec Doherty, Owen Gildersleeve, Marylou Faure and Supermundane.

The campaign will play out in two phases, Hate and Love. The first draws attention to the rising problem of anti-LGBT+ hate crime in London, and the second sees these stories replaced with ones of love, “showing London that love happens here”.

Meanwhile, Fred Scott and Pulse Films worked with WCRS on Pride in London’s first ever TV adverts. The four films tell moving stories from the point of view of characters who lost a relationship with a loved one because they couldn’t accept who they are.

“This is a campaign that started from a negative place of hatred and has blossomed into a full technicolour, full volume, inclusive expression of love,” says Ross Neil, ECD at WCRS. “The greatness of the creative is matched only by the sheer scale of companies and individuals.”

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Craig and Karl: Pride in London, Love Happens Here, WCRS

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Rob Flowers: Pride in London, Love Happens Here, WCRS

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Adam Hayes: Pride in London, Love Happens Here, WCRS

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Pete Fowler: Pride in London, Love Happens Here, WCRS

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Billy Clark: Pride in London, Love Happens Here, WCRS

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Al Murphy: Pride in London, Love Happens Here, WCRS

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Chrissie Abbott: Pride in London, Love Happens Here, WCRS

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Daniel Frost: Pride in London, Love Happens Here, WCRS

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Gutless Wonder: Pride in London, Love Happens Here, WCRS

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Jack Hudson: Pride in London, Love Happens Here, WCRS

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Marcus Walters: Pride in London, Love Happens Here, WCRS

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Peter Judson: Pride in London, Love Happens Here, WCRS

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Steven Wilson: Pride in London, Love Happens Here, WCRS

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Charlotte Trounce: Pride in London, Love Happens Here, WCRS

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Mark Ward: Pride in London, Love Happens Here, WCRS

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Tobias Hall: Pride in London, Love Happens Here, WCRS

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Alex Tait: Pride in London, Love Happens Here, WCRS

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Hannah Warren: Pride in London, Love Happens Here, WCRS

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Mimi Leung: Pride in London, Love Happens Here, WCRS

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Alec Doherty: Pride in London, Love Happens Here, WCRS

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Fernando Volken Togni: Pride in London, Love Happens Here, WCRS

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Jenue: Pride in London, Love Happens Here, WCRS

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Marina Esmeraldo: Pride in London, Love Happens Here, WCRS

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Marylou Faure: Pride in London, Love Happens Here, WCRS

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Oli Frape: Pride in London, Love Happens Here, WCRS

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Sam Dunn: Pride in London, Love Happens Here, WCRS

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Thomas Hedger: Pride in London, Love Happens Here, WCRS

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Owen Gildersleeve: Pride in London, Love Happens Here, WCRS

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Crispin Finn: Pride in London, Love Happens Here, WCRS

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Richard Hogg: Pride in London, Love Happens Here, WCRS

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Supermundane: Pride in London, Love Happens Here, WCRS

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Darren O’Donoghue: Pride in London, Love Happens Here, WCRS

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Harry Fischer: Pride in London, Love Happens Here, WCRS

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Craig Townsend: Pride in London, Love Happens Here, WCRS

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Craig Townsend: Pride in London, Love Happens Here, WCRS

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Alice Bowsher: Pride in London, Love Happens Here, WCRS