News / Fashion

Thomas Traum works with Hunter to create digital Scottish highlands in new campaign film

Digital image-maker extraordinaire Thomas Traum (known for his ace work with KENZO) has created a new campaign for Hunter, which uses a digital highlands landscape as a backdrop to sell its outdoor-wear. The campaign film, entitled A Hunter Highland Fling. The stills were shot by photographer Elaine Constantine. The campaign shows a surreal take on the Scottish countryside. According to the brand, the narrative builds in the story of the Hunter show at London Fashion Week, where the Scottish glens were recreated in an industrial space in the capital using metal waterfalls across the runway.

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Elaine Constantine: A Hunter Highland Fling

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Elaine Constantine: A Hunter Highland Fling

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Elaine Constantine: A Hunter Highland Fling

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Elaine Constantine: A Hunter Highland Fling