The Partners has developed a new brand identity for METI. An acronym for “Messaging Extra Terrestrial Intelligence”, METI is an interstellar organisation whose purpose is to conduct scientific research into making contact with extra-terrestrial intelligence.
The Partners were tasked with establishing METI and raising awareness of the organisation’s work in the industry. Using the concept of messaging as their starting point, The Partners embarked on “an exploration into code systems, messaging and the origins of language” inspired by the 1974 Arecibo message – the world’s first communication with outer space.
Rewording the famed phrase: “Hello, world!” into “Hello, universe”, the new METI identity plays with language. The METI logo is based on a square grid and uses binary patterns. “The roman alphabet in binary becomes a metaphor for a universal language that appears unfamiliar but can be deciphered,” The Partners says. “The colour scheme and typography grounds the identity in the realm of research, and the square translation brackets hint at scientific annotations.”
- You lucky devils, it's Best of the Web!
- Bogdan Ceausescu and Sebastian Pren experiment with grids and shapes in their latest zine
- Friday Mixtape: Illustrator and guitarist Sophy Hollington's *feels* mixtape
- Photographer Anastasia Korosteleva's waterborne portraits of Maldivian girls
- We caught up with photographer Adama Jalloh
- Seoul studio Everyday Practice talks about its collaborative approach to design
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again