Studio Moross has unveiled its visual identity for Parklife festival 2017, refreshing the rebrand it completed last year with a whole new set of illustrations based on the 80s. It features intricate visual references to everything from Back to the Future to the BBC’s test card, and a pink, orange and purple colour scheme to celebrate the era.
Guy Field has illustrated the campaign, which includes ads, posters and an animated line-up announcement film. As part of the team at Studio Moross, Guy also worked with Andy Baker on the animation and Project Simply on the website.
“This year we transported Parklife back through time to the 1980s. From floppy discs to Deloreans, we’ve filled it with all those classic tropes of the decade, looking to iconic films, games, TV shows and music of the era for inspiration.”
Meanwhile the animated video is “about a rad dude travelling through space and time to defeat the evil undead pyramid cyclops”.
- Jan Novák’s conceptual typefaces and identities are both functional and clear
- Parisian studio Akatre on their music video for Grand Yellow
- Max Baitinger’s comic Birgit illustrates the ballsy decision to quit your job
- Sam Taylor on creating a triptych of weekly illustrations for tech mag T3
- Leah Gordon photographs the Freemasons of contemporary Haiti
- Activism, raving and vintage cookbooks – highlights from Nicer Tuesdays June
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Pigalle, Ill-Studio and Nike have redesigned the Paris Duperré basketball court
- Leipzig graphic design studio Lamm & Kirch on their shared ethos
- Instagram co-founder Mike Krieger on how to stand out
- From Lemon Twigs to Laura Marling: Hollie Fernando’s painterly photography folio
- Why materials matter: Seetal Solanki on the Grenfell Tower tragedy