News / Animation

Sophie Koko Gate animates the confirmation bias encouraged by the internet

Sophie Koko Gate has completed a new animation for the Royal Society of Arts depicting how society is often trapped “in an online echo chamber,” titled Why we’re convinced we’re right (and everyone else is wrong.

Extracted from a talk by social psychologist Jonathan Haidt at the RSA in early 2017, Sophie’s animations illustrate his question: “Society is becoming ever more divided as we seek out information that reinforces our views – but how do we avoid ending up dogmatic and entrenched?”

As Jonathan relays the views of both left and right leaning individuals he follows on social media Sophie’s animations demonstrate how the internet is “the biggest gift of confirmation bias ever”. The animator’s interpretation of Jonathan’s speech depicts the psychologist’s personal example of confirmation bias, but in a way that is understandable to all. Such as illustrating “does pizza increase libido?” to showcase the ridiculous questions we ask the internet in hope of answers and “having humility when it comes to politics”.

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Sophie Koko Gate

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Sophie Koko Gate

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Sophie Koko Gate

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Sophie Koko Gate

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Sophie Koko Gate: Works in progress

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Sophie Koko Gate: Works in progress

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Sophie Koko Gate: Works in progress

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Sophie Koko Gate: Works in progress