Snapchat has renamed its company Snap Inc. and launched its first product, Spectacles, a pair of sunglasses with a built-in video camera.
The Snap Inc. homepage bills itself as a camera company and shows two icons, one for each of its brands: Snapchat and Spectacles. The app will still be called Snapchat, but the founders have given the company a new name and its own brand identity, using Snapchat’s yellow colour scheme, to represent the company’s wider endeavours.
Days after the rename, Snap Inc. has also launched Spectacles, its first foray into product design. The sunglasses have an integrated wireless video camera which records video in a circular format, with a 115 degree field of view, to capture “the human perspective”.
The glasses, which come in three colours, are “capable of storing a day’s worth of Snaps on a single charge,” says the brand, and connect directly to Snapchat via Bluetooth or Wifi, without the need to connect to a phone. Ten or 30 seconds of video is captured by tapping a button on the top left of the frames.
However after the much-hyped Google Glass came and went, the internet has had a mixed reaction to Spectacles, and their $130 price tag.
- Best of the Web is here, and so is the weekend!
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- Friday Mixtape: Legendary record label, 4AD
- Risograph photograph journal, This is the Same Ocean, returns with a sixth issue
- Illustrator Gizem Vural impresses us with attention-grabbing personal work and commissions
- Colophon Foundry re-releases its road-sign inspired typeface, Montefiore, with new specimen
- Jon Burgerman on his utterly brilliant Instagram experiments
- The photos Juergen Teller took while waiting for Rihanna
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Meet Berlin-based studio Büro Bum Bum
- Matthew Raw: the east London artist making clay great again