Snapchat has renamed its company Snap Inc. and launched its first product, Spectacles, a pair of sunglasses with a built-in video camera.
The Snap Inc. homepage bills itself as a camera company and shows two icons, one for each of its brands: Snapchat and Spectacles. The app will still be called Snapchat, but the founders have given the company a new name and its own brand identity, using Snapchat’s yellow colour scheme, to represent the company’s wider endeavours.
Days after the rename, Snap Inc. has also launched Spectacles, its first foray into product design. The sunglasses have an integrated wireless video camera which records video in a circular format, with a 115 degree field of view, to capture “the human perspective”.
The glasses, which come in three colours, are “capable of storing a day’s worth of Snaps on a single charge,” says the brand, and connect directly to Snapchat via Bluetooth or Wifi, without the need to connect to a phone. Ten or 30 seconds of video is captured by tapping a button on the top left of the frames.
However after the much-hyped Google Glass came and went, the internet has had a mixed reaction to Spectacles, and their $130 price tag.
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know