Wieden + Kennedy has revealed its first campaign for Sainsbury’s, an advert directed by Siri Bunford called Food Dancing. Evolving the “live well” message and representing a major change in style for the supermarket, the fun campaign uses footage of “real” people dancing in their kitchens to the catchy soundtrack of Food Dancing (Yum Yum Yum), a song commissioned by W+K and created by London artist MysDiggi.
Siri and production company Knucklehead worked together with the creative agency to create the music video and TV spots. Photographers David Sykes and Josh Cole shot the food and portraits for the posters. The campaign launches today.
“We didn’t want to tell people how to live well,” says creative director Sophie Bodoh. “We wanted to celebrate real people who are already living well in kitchens all over the country.”
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design