Marina Willer and her team at Pentagram have designed a book to launch The Optic Cloak by sculptor Conrad Shawcross, with a graphic identity that mirrors the structure’s architectural qualities.
The Optic Cloak is a new 160ft-high installation in London’s Greenwich Peninsula, created to conceal the flues of an energy centre. Inspired by camouflage in nature and used on dazzle ships, Conrad’s building design is wrapped in an undulating skin of aluminium triangles, which aims to use the moiré effect to “hypnotically blend” the structure into its environment.
In turn, the book uses black on black, with a foil type on matt paper, “emulating The Optic Cloak’s particular type of camouflage which makes the viewer question what they are seeing by hiding in plain sight” says the Pentagram design team. The font is Trade Gothic, “a typeface associated with shipping containers, tools and other embossed metal objects,” the designers continue, further linking the design with the industrial process behind the structure. The book was printed by Pureprint.
The book, together with an accompanying poster and film, explores the research, prototype and build process of The Optic Cloak being created.
- Damien Maloney talks about how he became a "self-taught hobbyist photographer"
- “Prayer paintings, manga and motivational images”: Gitte Maria Moller's cryptic artworks
- Jad Hussein's tropical catalogue design for Paris exhibition Jamaica, Jamaica
- From Lemon Twigs to Laura Marling: Hollie Fernando’s painterly photography folio
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design
- Instagram co-founder Mike Krieger on how to stand out
- Leipzig graphic design studio Lamm & Kirch on their shared ethos