Pauline van Dongen has designed a one-of-a-kind experimental concept suit for long jump athletes, made from the same material conceived and used by prophylactic manufacturer Skyn for its range of condoms.
Developed to increase stamina and performance, the design pulls aspects of nature, mimicking their shape and function so as to appropriate their athletic advantages and minimise the limitations of the human body.
In this case, small laser-cut flaps inspired by dragonfly wings located on the edges of the suit’s limbs, exploit aerodynamics to give a long jump athlete extra uplift and therefore time and distance in the air.
Pauline’s prototype means to show off the elasticity, light weight and strength of the patented material developed by Ansell, which owns the Skyn condom brand, in an exciting and novel way. The stunt represents an imaginative dedication to stretching the brand experience.
Creative services and advertising firm Sid Lee Amsterdam has produced the accompanying film, directed by Jona Honer, which displays the capabilities of the suit in the hands of a pro-athlete, proffering the possibilities of the material through effective cinematography and use of 360˚ cameras.
- Graphic designer Cecilia Serafini uses typography with vibrant panache
- London-based Osheyi Adebayo references his childhood in his retro graphic design
- Tristan Pigott paints “real contemporaries” in upcoming solo exhibition, Juicy Bits
- “The great thing about this book is you don’t have to read it”: sculptor Wilfrid Wood on his favourite books
- The return of the hovering art director: Nejc Prah visualises a day in the life of four art directors
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris