Pantone has announced its colour of the year for 2017 will be Greenery, Pantone 15-0343. The colour is described by Pantone as a “fresh, yellowish hue” that “symbolises the reawakening of nature in spring and is a symbol for a new beginning”.
Greenery, the company says, reminds us of “young, fresh leaves and shoots, and stops to inhale deeply to replenish oxygen and new strength” – something most of us need after 2016’s events.
Last year the company released two colours of the year, Serenity and Rose Quartz, to convey a message of “our need for harmony brought in a chaotic world,” explains executive director of the Pantone Color Institute Leatrice Eiseman.
“Greenery is a symbol of the burgeoning longing for new hope in a complex social and political environment. Greenery symbolises our growing desire for a renewed connection and unity with nature and our fellow human beings.”
Leatrice also suggests that in our increasingly introverted, tech-obsessed society, people are “trapped in their modern realities” and as a result Greenery finds itself in “map, architecture, lifestyle and design”. She describes the shade as unifying in a uncertain and separating world, saying it is a “worldwide ubiquitous colour.”
- Dressed in Black: the resolute book covers of the Spektrum series
- Dima Shriyeav’s textured poster designs incorporate hand-drawn and digital elements
- Hai-Hsin Huang’s detailed and delicate illustrations present “the lightness of being”
- Laurent Eisler draws playful figures in “precariously balanced compositions”
- Small Gods magazine explores “anomalies of the drone”
- Adam Wells animates Love and Radio’s Dan Deacon interview through obtuse vignettes
- Fashion photographer Miles Aldridge shoots the cast of Game of Thrones for Time Magazine
- The Netherlands’ royal crest changes gender for national women’s football team kit by Nike
- Peek inside erotic magazine Odiseo’s very NSFW tenth issue
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Design director, Gail Bichler, on The New York Times Magazine typography exhibition
- Mark Shaw captures the glamour of haute couture runways from the 1950s