Hilarious Valentine’s ad from the NHS to encourage organ donation

Date
11 February 2016

Creative agency Aesop has created this spot for NHS Blood and Transplant to motivate people to have honest conversations about organ donations. In time for Valentine’s Day, the ad depicts couples out to dinner with one person sharing their innermost thoughts, making for some uncomfortable but funny moments. The ad is part of the NHS’ Better Left Unsaid campaign, and hopes to encourage people to register as organ donors but to also let their loved ones know.

Creative director at Aesop Stephen Lynch says: “For many people raising the subject of organ donation is not an easy thing to do… We chose a humorous approach to cut through and make the sharing of one’s organ donor decision feel like a simple and easy thing to do.” 

The ad is one of three films which are being launched across Facebook, YouTube and Instagram this week in the lead up to Valentine’s Day. 

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About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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