Mötorhead frontman Lemmy AKA Ian Kilmister stars in an ad promoting milk that was filmed less than a month before he died. Lemmy died on 28 December 2015 after a battle with cancer and Hasan & Partners, the agency who created the spot, says it’s a tribute to the late rockstar.
The ad was in the middle of post-production when Lemmy’s death was announced but the decision was made to still air the ad with footage “that was not part of the original script but crystallised Lemmy’s spirit.”
The ad for Finnish dairy company Valio is a remake of a famous 20-year-old Finnish commercial. In the spot, Lemmy walks out of a bar and states: “I have never drunk milk, and never will.” He then says, “You asshole,” and smiles. The take selected was an improvised moment that came late in the shoot. The company changed the script to recreate the ad as a tribute and the end copy reads: “Ian Lemmy Kilmister 1945-2015, We raise our glasses to you.” More text follows saying: “This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself.”
A website for the ad campaign features behind the scenes footage, anecdotes and stills, as well as information on the original ad and the inspiration for the 2016 remake.
Lemmy will have his funeral live streamed on 9 January.
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know