Out of Line first asks you sign your name and draw a self portrait. It then follows a protagonist called Laura around her daily life while she orders the viewers — who she refers to as “Lines” — to complete tasks such as filling in graphs or tracing her face. Viewers can do so using their cursor as a pencil, and all drawn lines are saved and rendered into the video, which is updated every hour.
The studios’ technique goes one stage further than breaking the fourth wall, involving the viewer in the final aesthetic of the video. It already features hundreds of animated lines being drawn all over the film.
“The video was very much inspired by the defaced bathroom stalls that are anonymous internet comments,” say the designers, “and the complexities that arise when interacting with online audiences.”
This is Jonathan Puckey’s first project since leaving Moniker to start his own self-named practice.
- Photographer John Laurie explores sports culture in Uzbekistan
- Young love lasts a lifetime: Ewen Spencer on his new book
- The frustration of crazy golf embodied by student animation collective Megacomputeur
- Enormous 20ft Barbies and bluebottles in real-life locations, by photographer Michael John Hunter
- French animator Jon Boutin's quick-witted shorts will have you creasing
- The MIT Technology Review design team share their love of printed matter
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU