News / Product Design

Lexus hoverboard actually launches, for real

First there was the teaser campaign we weren’t sure was real. Then there were the men, knee deep into a mid/quarter-life crisis, dreaming of recreating Back to the Future. Now it’s finally here: Lexus has launched its hoverboard, Slide. Lexus worked with CHI&Partners to create the board, which is more than a year in the making, and uses what Lexus describes as “magnetic levitation” – a combination of liquid-nitrogen-cooled super-conductors and permanent magnets – to make it float. A new promo video for the product was launched last night showing skateboarder Ross McGouran teaching himself to float. Shot by director Henry-Alex Rubin, we see Ross tackling the Smuggler custom-built hoverpark.

Lexus-hoverboard-its-nice-that-news

Lexus: Slide

Lexus-hoverboard-its-nice-that-1

Lexus: Slide

Lexus-hoverboard-its-nice-that-3

Lexus: Slide