London-based fashion brand Lazy Oaf has collaborated with viral cartoon series Don’t Hug Me I’m Scared created by filmmaker duo Becky Sloan and Joe Pelling. The first collaboration between the two brands, the Spring 2016 collection features pieces for both men and women.
Don’t Hug Me I’m Scared is a series of children’s television-style shorts juxtaposing puppetry and darker, more adult themes. It originally launched through artist Becky Sloan’s website and is now available on YouTube.
Becky & Joe invite the wearer to embrace its characters in oversized T-shirts boasting their signature themes of horror-comedy and deadpan catchphrases, combined with Lazy Oaf’s playful style.
The collection, shot by photographer Luke Stephenson, plays heavily on the themes of childhood and imagination and launches online and in store 22 January 2016.
- Standards Manual return with catalogue of 400 objects relating to New York City Transit
- Emma King's publication rewrites Orwell's "1984" using Donald Trump's tweets
- It’s a new dawn, it’s a new day – it’s Best of the Web!
- Bolade Banjo photographs the perseverance of Detroit’s student athletes
- Alex Grigg animates Steve Stoute’s homage to Biggie Smalls
- Billy Clark applies his graphic sensibilities to his minimal yet textured illustrations
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books