Graphic design studio O Street has completed a brand refresh for online music platform Last.fm, using a visual system inspired by sound waves. The studio previously developed a bespoke typeface for the brand, and has now created a graphic template for its eclectic bank of imagery.
As the platform features a broad range of artists, the imagery on the site is hugely varied. O Street was therefore asked to develop an image treatment that tied it all together, without losing the individuality of the musicians’ artworks.
The result is a template system for a pattern of stylised lines, based on the graphic representation of sound waves, which can be applied to any image. The template is adaptable, to be customised on a sliding scale by the brand. “They can keep it quiet and muted, or boost the volume all the way to 11,” says O Street.
“Last.fm is all about data and music,” the studio says. “Using this aspect as a starting point enabled us to create a distinct aesthetic that really brings the images into the digital data sphere.”
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