Following the digital release of Kendrick Lamar’s album Damn., which has already gone platinum, the artist today (14 July 2017) releases his album on vinyl. To coincide with the release Kendrick has partnered with independent record shop Rough Trade East and and live music venue Juju’s bar and stage, for a UK exclusive installation and snapchat filter.
The design of Damn., sparked surprise with fans and the graphic design community earlier this year for its use of a default typeface, a much simpler approach to his earlier cover art for To Pimp A Butterfly, despite being made by the same designer Vlad Sepetov. The infamous type design has been transformed into a 10ft 3D sculpture which will sit outside Juju’s bar, with a smaller 5ft installation inside Rough Trade.
The area of Truman Brewery will include more Damn. artwork including a 10ft banner, vinyl stickers and readograph lettering outside the store. A snapchat filter, placing the album’s title in situ is also available to use in the surrounding area.
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