A new direct mail-out campaign from Swedish retailer Ikea has seen a selection of its customers receive cross-stitched IRL “emails”, created by marketing agency Lida.
The Handcrafted artworks depict an email window sewn on to hessian fabric, with every detail from the social media logos in the footer to the browser buttons included. The effect of the process – sewing each “dot” of the image in a cross, even gives a pixelated effect.
Based on a brief to “send an email without an email address”, Lida created the campaign with the underlying message of “craft and care”. It is aiming to establish a stronger relationship with the retailer’s Ikea Family members, and advertise a discount promotion.
Creative director on the project was Vaughan Townsend, art director was Andy Preston, executive creative director was Nicky Bullard, and designers were Mirjami Qin and Dan French.
- Best of the Web is here, and so is the weekend!
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- Friday Mixtape: Legendary record label, 4AD
- Risograph photograph journal, This is the Same Ocean, returns with a sixth issue
- Illustrator Gizem Vural impresses us with attention-grabbing personal work and commissions
- Colophon Foundry re-releases its road-sign inspired typeface, Montefiore, with new specimen
- Jon Burgerman on his utterly brilliant Instagram experiments
- The photos Juergen Teller took while waiting for Rihanna
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Meet Berlin-based studio Büro Bum Bum
- Matthew Raw: the east London artist making clay great again