Cereal brand Honey Monster Puffs has launched its rebranded packaging with an animation by Peepshow, the first time the brand’s giant yellow fluffy mascot has been animated. The London-based collective has created The Making of Honey Monster Puffs film, following the dopey character through “various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl”.
The rebrand was carried out by Studio Robot Food, which has chosen to drop the red typography and run with a new colour scheme of “honey” yellow, blue and white. It uses a more illustrative approach to appear “more natural” and “friendlier”, using a “flat, clean graphic for contemporary effect”.
The animation also has a hand-drawn feel, in keeping with the updated branding, combined with 3D elements to give the Honey Monster’s world “a greater sense of depth and complexity,” says Peepshow.
From Peepshow, Pete Mellor was animation director, with art direction and design by Miles Donovan, Spencer Wilson, Luke Best and Lucy Vigrass, animation by Mark Abbott, Simona Ciraolo and Pete Mellor, and sound design by Simon Keep at Holkham Sound.
- Helen Eunhwa Oh’s vivid illustrations draw the eccentricities from everyday life
- Diane Deschenaux’s abstract images explore Switzerland's farming industry
- Is postgraduate study right for you? A handy guide to help you decide
- Jan Novák’s conceptual typefaces and identities are both functional and clear
- Parisian studio Akatre on their music video for Grand Yellow
- Max Baitinger’s comic Birgit illustrates the ballsy decision to quit your job
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Pigalle, Ill-Studio and Nike have redesigned the Paris Duperré basketball court
- Leipzig graphic design studio Lamm & Kirch on their shared ethos
- Instagram co-founder Mike Krieger on how to stand out
- From Lemon Twigs to Laura Marling: Hollie Fernando’s painterly photography folio
- Why materials matter: Seetal Solanki on the Grenfell Tower tragedy