Giphy has launched the Museum of Gif Art, a VR app where viewers can explore a digital gallery of animated artworks. The project follows on from its Loop Dreams exhibition held in New York last year, which used VR, holographic posters and large scale projections to display gif artworks.
The Museum of Gif Art (MoGA) app aims to bring this to a wider audience, whereby users can explore the multi-room virtual gallery through an iPhone, Android or HTC Vive device. The rooms are designed as various scenes, ranging from a dark archive where the artworks lit by virtual torchlight, to a vivid pink interior where the works can be viewed through the windows.
Artists such as Julian Glander, Phyllis Ma, Stuart Wade, Laura Brothers and Martin Onassis are featured among the 20-strong roster, showing artworks only seen before at the Loop Dreams show.
“Exploring visual experiences is essential with digital art,” says Ari Spool, curator for the Giphy Arts platform. “[We’re] eager to see things in exciting contexts divorced from the wall-mounted screen or projector. VR allows for new concepts around scale and environment to be explored.”
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors