Papermakers G. F Smith has opened Show Space in central London, a multipurpose venue that will showcase the company’s products and history.
Opening today (Monday 12 December), the two-floor paper sanctuary just off Oxford Street will be used as an event and exhibition venue and provide opportunities for visitors to meet G . F Smith paper consultants, who will share their expertise on the brand’s collections.
With a physical presence, the space will also be an “entry point” into the services the papermakers offer including; G . F Smith’s handmade photobooks called Make Books, its custom digital image framing service, Make Frame, and its renowned Colorplan range.
At the heart of the show space is a 14-metre collection wall presenting every paper G . F Smith has created. Downstairs in the White Space gallery a series of exhibitions will play out, ranging from “creative takeovers” by brands and designers to deeper insights into the art of paper making.
On its opening, the Show Space greets visitors with a window installation inspired by air titled Turbulence, a behind the scenes exhibition into the making of its signature Mulberry Green paper, and a gallery installation designed by London-based studio Made Thought that salutes the ocean in paper form.
G . F Smith joint managing director John Haslam says of the launch: “G . F Smith has always had the desire and ambition to inspire the creative world and Show Space is yet another landmark moment… We want to create a space that challenges, inspires and wows.” Through its curated installations and showcases and the company hopes to appeal to everyone from students to creative directors alike.
The G . F Smith Show Space is open now at Eastcastle Street, London.
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