To mark the launch of the Spring 2017 Zonal Strength Tights Collection, Nike Women engaged FKA twigs as the creative director for a new campaign. Titled Do you Believe in More? the artist developed the concept for, directed, performed and soundtracked a collection of work that “sheds light on the power of modern movement and defines sport as an important channel of expression.”
The campaign was shot in Mexico and features 12 athletes from a variety of sporting disciplines photographed by 17-year-old David Uzochukwu, who was hand-picked by FKA twigs. “He’s so incredibly young and talented,” she says of the young photographer. “I’m sure he has an incredible career ahead of him. He’s so certain in what he wants and has such a clear vision.”
“When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way,” says FKA twigz in an open letter published today. “I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.”
The collection launches tomorrow.
- Hold Me Closer Tiny Dancer: the Stein sisters’ heart-warming film on child ballroom stars
- Three female art directors on collaboration, competition and confidence
- Pooneh Ghana’s ambient crowd and artist portraits from Pitchfork Music Festival make you wish you were there
- Julian Glander explains what a blockchain system is for MIT Technology Review
- “It’s a process of baby-making”: designing the horrific and hilarious multiverse of Rick and Morty
- Pouya Ahmadi uses typography to “bridge the gap between poetry, performance and space"
- The Sky Sports rebrand features bespoke type and refined logos across nine channels
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Larry Hallegua captures sun worshippers on Pattaya Beach in Thailand
- Applicants to UK arts and design university courses declines by over 14,000 this year
- Michael Bierut designs new brand identity for the Poetry Foundation
- Design, Revolt, Rainbow: the pioneering work of graphic designer Willy Fleckhaus