Advertising agency McCann New York’s Fearless Girl has won three Grand Prix awards in its first day on show at Cannes Lion Festival celebrating international creativity.
The statue was created by artist Kristen Visual for McCann to mark International Women’s Day 2017, in partnership with State Street Global Advisors. The statue of “a daring young girl” was placed on Wall Street in February facing a bull statue, promoting how “companies with women in leadership perform better”.
During the first day of the festival Fearless Girl was awarded the Grand Prix in the Glass, PR and Outdoor categories of the award. Wendy Clark, the jury president of the Glass category told Adweek: “I would say simply that Fearless Girl gripped the world’s attention, and it will do for years to come. Its simplicity in the use of symbolism transcends geography, it transcends language, it transcends culture. For us, while it is a girl, it elegantly captures women’s journeys and our path to employment. And it also encapsulates our hopes and our ambitions for every little girl in the world.”
The Cannes Lions awards continue until 24 June 2017.
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