Since it was founded by Joan and Sidnet Burstein in 1970, independent fashion brand Browns has raced to first place, becoming one of London’s most iconic boutiques.
This Monday, Browns will reveal new branding for the first time in 40 years, and, to go with it, a relaunched website, plus “the world’s biggest fashion scratch card” which will sit in the windows of the brand’s first shop in South Molton Street.
“This 24 hour interactive window scheme, which is open to the public, is to celebrate Browns’ first re-brand in 40 years,” the brand explains. “Every off and online element will change from the stores themselves to all packaging and stationary. We are also simultaneously re-launching Brownsfashion.com, hard launch for which will also be on the 14th.”
On Monday, shoppers will be encouraged to scratch off symbols, and a third will win presents, from a Balenciaga Bazar tote to a Fendi Monster bag. But move fast — the first 100 will have a chance to win (but all will win a limited edition tote and potentially a “£100 surprise”.
Browns’ new CEO Holli Rogers, who has been with the company since July last year, has been credited with the relaunch. During her time as CEO, Browns has seen triple digit growth.
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