Fanta has revealed a new visual identity, representing the biggest redesign in the brand’s history. The “fresh and exciting” design includes the industry first asymmetrical bottle, and a new recipe which contains a third less sugar.
The visual identity by Studio Koto, includes a new logo created using hand cut paper and has a hidden smile to display “Fanta’s irreverent and fun brand personality”. It’s redesign also has an updated colour palette.
The biggest change to the brand is a new bottle shape by Drink Works which has taken almost two years to complete. The new asymmetrical bottle is an industry-first, “a revolutionary spiral version which twists plastic to form a unique, eye-catching shape,” says the brand.
The new Fanta bottle will be available from the beginning of April, with the new recipe set to launch in May. Marketing director Aedamar Howlett says: “This year looks set to be the biggest in Fanta’s history, with a fresh new look inside and out. The new look will be supported by a multi-million-pound integrated communications campaign for the brand.”
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design