New York publishing imprint Standards Manual has worked with AIGA and design firm Chermayeff & Geismar & Haviv (CGH) on creating a reissue of the US Environmental Protection Agency’s (EPA) graphic standards system as a hardcover book. The publisher, run by Hamish Smyth and Jesse Reed, has previously reissued the New York City Transit Authority and the NASA graphic standards manuals, and hope to continue its work showing “how design can help to shape federal programmes” with this latest project.
Partnering with CGH, the design firm that designed the original EPA manual in 1977, Standards Manual has put together the book using high quality scans of the original manual, printed at the same size and using the same ten Pantone spot colours and four CMYK colours. It has a silkscreen cover, a recycled board slipcase with a blind deboss and hardcover binding. It features a foreword by designer Tom Geismar, an essay by New York magazine’s Christopher Bonanos and 48 pages of photographs from the EPA-commissioned Documerica project (1970-1977).
According to the publisher, the original came as a result of the EPA’s “terribly inefficient” graphic design and communications department, in which “millions of dollard were being wasted annually due to non-standardised formats, inefficient processes, and almost everything being designed from scratch.” The 1977 manual by CGH tackled this, and now this reissue hopes to celebrate its impact.
CGH partner Sagi Haviv says of the reissue: “It is extraordinary for me – as someone from a different generation — to see this comprehensive and well-designed graphic system for a government agency, especially in a time when the role and competence of government in general is called into question. This document is a time capsule.”
It launches via Kickstarter from 24 April – 26 May 2017. A portion of the proceeds from the book sales will go to charity Earthjustice and AIGA’s design archive initiative.
Hamish and Jesse say of the book: “From a nerdy design point-of-view, perhaps the most impressive part of this manual is the flexible design system Chermayeff & Geismar introduced to represent various EPA departments. A system of colour, pattern, illustration, and photography can be mixed, resulting in endless visual outcomes. Flexible systems are a common weapon in the arsenal of today’s computer powered designers today, but this holistic thinking was very modern at the time.”
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- “I don't want to lose my connection with the tangible”: illustrator Jack Taylor on his new digital and 3D process
- Greta Thorkels: a graphic designer creating Gilmore Girls zines and record sleeves
- Grégory Michenaud’s ongoing project sees him explore identity in a Hasidic Jewish community
- Photographer Gilleam Trapenberg explores macho culture against rose-tinted skies in Big Papi
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc