Clemenger BBDO has created an ad for the New Zealand Transport Authority, called Hello. Featuring Lionel Ritchie’s classic song of the same name, the spot shows a series of scenarios involving drivers and passengers.
In each scene, the drivers’ phone rings or bleeps and just before they reach reflexively to check it, the passenger furtively slides their hand, palm-up over the phone resulting in an awkward, slightly creepy hand-hold between the pair. The gag is nicely played out and the ad ends with the tagline: “Put me first. Drive phone free.”
New Zealand-based Clemenger BBDO were behind the Transport Agency’s powerful ad back in 2014 called Mistakes, which won a Yellow Pencil in Writing for Advertising at the D&AD Awards last year.
- Best of the Web is here, and so is the weekend!
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- Friday Mixtape: Legendary record label, 4AD
- Risograph photograph journal, This is the Same Ocean, returns with a sixth issue
- Illustrator Gizem Vural impresses us with attention-grabbing personal work and commissions
- Colophon Foundry re-releases its road-sign inspired typeface, Montefiore, with new specimen
- Jon Burgerman on his utterly brilliant Instagram experiments
- The photos Juergen Teller took while waiting for Rihanna
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Meet Berlin-based studio Büro Bum Bum
- Matthew Raw: the east London artist making clay great again