Carling lager has unveiled a brand refresh by international agency BrandOpus that sees a transformation of its full range of alcoholic drinks. The pared-back identity sees a simplified black label, a visual motif synonymous with the original name of the lager (Carling Black Label), placed above a new logotype in a bold sans serif typeface.
“It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their No. 1 status,” says BrandOpus CEO and founder Nir Wegrzyn. “We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike.”
The new design, that will feature on all packaging and marketing, will be rolled out from March, announcing a new era in the presence of Britain’s “best-loved” lager.
Jim Shearer, Carling brand director, says: “The new identity is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager,”
- Chaz Bundick talks us through the new digitally personable Company website
- Animator Frances Haszard’s gender neutral breakup story
- Photographer Norman Behrendt depicts Turkey’s majestic mosques
- Explore North Korean graphic ephemera in Phaidon’s new book
- “Have a process you can apply to any situation, space or time”: what we learned from Converse’s Lovejoy Art Benefit
- Standards Manual return with catalogue of 400 objects relating to New York City Transit
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books