Carling lager has unveiled a brand refresh by international agency BrandOpus that sees a transformation of its full range of alcoholic drinks. The pared-back identity sees a simplified black label, a visual motif synonymous with the original name of the lager (Carling Black Label), placed above a new logotype in a bold sans serif typeface.
“It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their No. 1 status,” says BrandOpus CEO and founder Nir Wegrzyn. “We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike.”
The new design, that will feature on all packaging and marketing, will be rolled out from March, announcing a new era in the presence of Britain’s “best-loved” lager.
Jim Shearer, Carling brand director, says: “The new identity is simple yet proud, reinforcing Carling’s values – genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager,”
- Brooklyn-based Jyan Ku’s naive pastel works are oddly charming
- Jules de Balincourt’s vivid paintings of public spaces play with reality
- Harry Israelson photographs a renaissance fair in sunny California
- Pentagram’s Domenic Lippa designs the inaugural issue of YES & NO Magazine
- Introducing graphic designer Moonsick Gang
- “Non-league football is our punk rock” – Alex Brown’s work for Eastbourne Town FC
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again