Bureau Borsche has created the new website for French luxury fashion house Balenciaga, as part of its refreshed direction. In 2015, Georgian designer Demna Gvasalia was brought in to inject the brand with a “breath of fresh air”, taking his “norm core aesthetic and mundane brand-abstractions” to Balenciaga’s runways.
Bureau Borsche has worked with Demna to emulate this shift on its digital platforms by creating a new website that aims to be “utterly brilliant in its simplicity and superbly user-friendly”. The Germany-based studio, founded by Mirko Borsche, has stripped back the website’s elements completely and the result is a basic grid system that guides customers through Balenciaga’s collections, leading to a “fast and fun” check-out in its online shop. There’s little brand presence, with Balenciaga’s logo appearing modestly in the top left corner and imagery is focused purely on the products, creating a uniform, catalogue-like design.
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- “The creative community has a powerful voice”: what we learned at Nicer Tuesdays
- Soshiki Hakase directs super cute music video that brings household objects to life
- Hardcore bands, basketball and You Tube experiments – introducing designer and illustrator Sam Bailey
- Is colour subjective? Disegno tests Johannes Itten’s colour theory
- The Book of Everyone: customisation isn’t simply slapping a name on a mug
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again