To launch its Carnival Collection, Benetton has unveiled a new campaign called The Face of the City that celebrates ethnic diversity in the fashion capitals of the world. Each of the models wearing items in the range is an amalgamation of each city’s specific racial mix – combining the portraits of individual women using an algorithm that ensures the proportion of each ethnicity is reflected through features such as skin tone, the shape of the eyes and nose, hair type and colour, as well as the shape of the face.
The portraits were created using statistical demographic analysis incorporating international data as well as city-specific census reports. For example, the research found that in Milan, Filipinos and Egyptians are the most populous foreign communities and in Paris only 5% of foreign residents come from Africa.
“The resulting face for each city was then composited it into the final image, giving life to the capital’s ideal resident,” says Benetton. “All together, the six faces are stunning portraits coming from a world in which the melting pot, so revered in thirty years of Benetton’s images, has finally become the norm. Surely a software may have helped to reveal it, but there’s little space for doubt: that world is finally here and diversity is even more beautiful than we imagined it to be.”
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label