Featuring the voices of Adam Buxton and Tim Key, a new advert directed by Becky and Joe, the creators of Don’t Hug Me I’m Scared, explains the actions that should be taken if a baby stops breathing. Produced for St John’s Ambulance the advert sees a cast of puppets including Jack and Jill, Humpty Dumpty and Incy Wincy star in Nursery Rhymes Inc. that teaches baby CPR in a short, clear and reassuring way to help parents remember what to do in an emergency.
Created by BBH London the advert will air on terrestrial TV in the UK tonight and has a score written by Baker Terry. Nursery Rhymes Inc. follows on from last year’s award-winning The Chokeables, which taught parents how to help a choking baby and is credited with saving the lives of 46 children since its launch. The video, which has had over 10 million views online, forms part of the charity’s vision that everyone should know first aid.
Ian Heartfield, Creative Director at BBH London, said: “Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let alone learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.”
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label