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BBH plays on famous album artwork for Tesco’s vinyl resurgence

Banana_poster

BBH: Tesco vinyl campaign

BBH has drawn inspiration from Andy Warhol’s The Velvet Underground & Nico artwork for a Tesco campaign announcing it will now stock vinyl records. The poster by Bartle Bogle Hegarty draws parallels between the supermarket chain’s typical advert aesthetic and the well-known Warhol print, which The Velvet Underground used for its 1967 album cover, using a simple photograph of a banana bruised in all the same places.

The poster also represents a new format for Tesco’s print campaigns, as it will be flyposted in areas where BBH says the public are more used to seeing posters for new albums and gigs.

The campaign is being launched to promote that Tesco will be stocking vinyl permanently in 40 of their stores, following a trial over Christmas in select stores.

The creative team for BBH was Chris Clarke and Matt Moreland, with photographer Colin Campbell.