Advertising agency BBH has played on the well-known catchphrase of fast food chain KFC for a provocative UK-based campaign. Using censorship in a suggestive way, blocking out key words from the “finger lickin’ good” idiom to make viewers do a double take, the controversial concept is intentionally close to the mark.
The “censored” posters will be released as huge billboards around the country and in digital campaigns. It is part of BBH’s revamped advertising identity for KFC, which features posters with a typographic, stripped-back graphic design.
Earlier this year KFC Australia was scrutinised for another contentious campaign using a pixelated image of a couple to suggest something smutty was going on, when in fact it was just a bucket of chicken.
- Graphic designer Cecilia Serafini uses typography with vibrant panache
- London-based Osheyi Adebayo references his childhood in his retro graphic design
- Tristan Pigott paints “real contemporaries” in upcoming solo exhibition, Juicy Bits
- “The great thing about this book is you don’t have to read it”: sculptor Wilfrid Wood on his favourite books
- The return of the hovering art director: Nejc Prah visualises a day in the life of four art directors
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris