Adobe has today launched a partnership with the Munch Museum, titled The Hidden Treasures of Creativity, digitally recreating Edvard Munch’s paintbrushes. The idea – part of a campaign by Abby Priest – is to “inspire a new generation of master painters” providing creatives with Photoshop and Sketch versions of seven of Munch’s original brushes, so they can recapture his aesthetic in digital artworks.
The brushes were photographed in 360 degrees and physically analysed. This information was then combined with analysis of Munch’s artistic style and brushwork. Working with the museum’s conservation experts and Photoshop brush maker Kyle T. Webster, Adobe then translated the data into digital brushes for their programmes.
To promote the initiative the brand is running a competition inviting creatives to use the brushes to make their own versions of the artist’s iconic painting The Scream, titled 5th Scream (because Munch famously made four versions of the piece). The winner will be judged on originality, artistic composition, consistency with the theme and creativity, and will have their work displayed in The Munch Museum and receive €6,000.
Adobe’s Simon Morris commented: “Institutions such as The Met in New York and The Rijksmuseum in Amsterdam are already making their collections available online to help keep classic works of art in the public eye. This innovative project is an extension of this movement, making it possible for today’s artists to rediscover and treasure the brush of a master and use it to create their very own masterpiece.”
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- “I don't want to lose my connection with the tangible”: illustrator Jack Taylor on his new digital and 3D process
- Greta Thorkels: a graphic designer creating Gilmore Girls zines and record sleeves
- Grégory Michenaud’s ongoing project sees him explore identity in a Hasidic Jewish community
- Photographer Gilleam Trapenberg explores macho culture against rose-tinted skies in Big Papi
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc