Created by 72andSunny Amsterdam, Adidas’ new ad focuses on the words “blah blah blah,” a visualisation of the gossip and predictions made by fans and the media during football pre-season. The ad is part of the sports brand’s campaign First Never Follows, and is based on the idea that if you “listen to the noise, you’ll never create anything special on the pitch. If you want to be first, never follow the blah. Because First Never Follows.”
Directed by Somesuch’s Rollo Jackson, the spot is a playful nod to the constant transfer rumours made about many of the players featured. The ad works hard at creating a brash and punchy environment, by implementing an array of visual styles including anime and video-game-like interludes.
As the words clutter the screen in a shower of noise and disruptive typography, players from the brand’s largest clubs (including Real Madrid, Chelsea, FC Bayern Munich and Manchester United) ignore the rumours and keep their heads in the game. Some of the biggest players in football feature including Paul Pogba, Manuel Neuer, Gareth Bale, Diego Costa, and even new Manchester United manager Jose Mourinho makes a cameo.
This ad is the first of several films Adidas has rolled out across social media, with the other shorts relating to each of the individual clubs featured.
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know