Pentagram’s Domenic Lippa and Jeremy Kunze have designed the inaugural issue of YES & NO, a new quarterly magazine covering arts, culture, science, technology and business. The first edition is titled The Prototype Issue. YES & NO was conceived by Cassius Matthias, who has previously worked as an assistant to film director Anthony Minghella. “YES & NO won’t dictate what you should think and is more likely to raise questions than offer answers”, says Cassius, “the vision is to open an evolving conversation between the content and you.”
The design of the magazine is driven by type, to the extent that the first issue runs without advertising, instead Domenic and his team have included typographic interventions that divides the magazine into sections.
“The design deliberately strikes against the considered visuals that are currently popular in the magazine market, employing a more ballsy and opinionated aesthetic. Traditional editorial structures – like an article being restricted to a single issue – and editorial navigation have been played with, making YES & NO an unapologetically intelligent offer, that trusts its readers to explore without traditional signposting,” says Pentagram. “YES & NO’s desire to challenge traditional magazine structures is immediately apparent from its cover, which has no clear masthead, acting as a blank canvas for the logotype to separate and move around in relation to the cover image.”
Issue one features in-depth interviews with director Sam Taylor-Johnson and champagne heiress Vitalie Taittinger, a centrefold spread by artist Tom Burr and recipes from chef Michel Roux Jr. It’s available in stores now.
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design