Glorious food journal The Gourmand has worked with Glenmorangie to produce a new campaign video for the single malt whisky distillery. Directed by co-founder and editor-in-chief David Lane, the film interprets the tasting notes of its four core single malt whisky expressions.
Visualising a taste is no mean feat, but in true Gourmand style, the film offers a sophisticated interpretation of each whisky’s tasting notes. “My aim was to make something as sensorially interesting as the real life experience of tasting the whiskies, to present what it is to actually sample Glenmorangie,” explains David. “The finished film and stills are involved and compelling, but they are slow, calming and warming. They are more akin to visiting an art gallery than watching a blockbuster movie. Like the whiskies they represent, they invite some reflection.”
Featured in the film is Glenmorangie Original, Glenmorangie Lasanta, Glenmorangie Quinta Ruban and Glenmorangie Nectar D’Or and each whisky is presented as an elegant piece of set design or still life sculpture created by Sarah Parker. The sumptuous and luxurious atmosphere is enhanced by a Joel Wells’ soothing score, along with Mat Nee’s editing, which mixes tight transitions with lingering shots. This cinematic feel is amplified by the crispness of the ingredients depicted; mint leaves are draped over segments of orange and pristine silhouettes of French patisserie items float by the screen.
“Written tasting notes are well and good, but they are a list of things you approach one at a time,” says David. “With a film though, we can achieve something a little more like taste, an overall feeling, which is in fact the way we savour things in their entirety.”
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