As part of the Wired UK redesign, London-based Sawdust was asked to review the display typography that was being used as section headers throughout the magazine. Sawdust, who designed the typeface previously used, responded with a typeface that could be implemented as flat colour and three dimensional form, in both black and white.
“We set ourselves the task of creating a typeface that worked efficiently in both flat colour and three-dimensional form, however the 3D version needed to work directly over imagery, and without the need for a device within which to hold it. This created a whole new set of challenges,” says Sawdust. The appearance of the letters play with the smooth aesthetic of parametric and digital design and offsets this with some abrupt connections and junctions. In 3D each character appears like a singular object, combining to create sculptural headlines and section headers. When the typeface is used flat, it appears more like a stamp or carving – almost hieroglyphic in its appearance.
“We needed a typeface that would work in black and white both flat and three-dimensional. For the flat version, it goes without saying that the colour could be adjusted easily (it didn’t need to be set in just black or white) but changing the colour for the 3D version, logistically become exponentially more complex and so we agreed a black and a white version was best. Therefore when working in 3D it became important to keep tonal variants of white and black to facilitate its use across photography.”
The final alphabet will also be used across the sections within the magazine, but also for specials and occasional alternative headlines.
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- “I don't want to lose my connection with the tangible”: illustrator Jack Taylor on his new digital and 3D process
- Greta Thorkels: a graphic designer creating Gilmore Girls zines and record sleeves
- Grégory Michenaud’s ongoing project sees him explore identity in a Hasidic Jewish community
- Photographer Gilleam Trapenberg explores macho culture against rose-tinted skies in Big Papi
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc