Now don’t judge me here, but there are few phrases that strike as much fear into my heart as “contemporary dance” which conjures up images of intense, wild-eyed lycra bunnies trying to encapsulate “mendacity.” For two hours. With that in mind anything that can pierce the glazed safety mode the phrase induces is clearly doing something special, so three cheers for Pentagram’s Abbott Millet and his new iPad App Fifth Wall for performing arts magazine 2wice.
Miller worked with choreographer Jonah Bokaer to create something which plays with the parameters and perspectives of the device, and while he may not be the first to harness the iPad in this way, it is certainly one of the most accomplished examples I have come across. By flipping the tablet the viewer can interact with the performance, which was filmed inside a box with the same proportional dimensions as the iPad.
It is great to see such media-speciifc design thinking from a collaboration that is used to pushing boundaries (see a flipbook project 2wice, Pentagram and Jonah created here) and by putting the viewer in control it may help bring this artform even to philistines as cynical as me.
- Brian Blomerth illustrates a “trippers guide” to the iPhone 64
- Alex de Mora on shooting Vice parties and famous footballers
- Natacha Paschal’s “deformed” interpretations of mag covers and fashion ads
- Leipzig graphic design studio Lamm & Kirch on their shared ethos
- Photographer Adrian Samson plays with space and perspective in this series of “still lifes”
- Photographer Sophie Green captures pagans at Stonehenge's summer solstice
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design