Nicolas Ménard’s animation for Ray-Ban oozes kaleidoscopic cool

Date
12 January 2016

French-Canadian illustrator Nicolas Ménard ended 2015 in spectacular fashion with this 30-second animation he created for Ray-Ban’s new shop in New York’s Wooster Street. Used as an outdoor projection, the short film was illustrated and directed by Nicolas and sees the classic Ray-Ban frames in groovy graphic form.

The psychedelic imagery and surreal scenarios capture the energy of New York and the timeless design of Ray-Ban glasses. The fluidity in the illustrator’s work has hypnotised us in the past, and here he uses a tunnel-like perspective to draw the audience in.

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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Nicolas Ménard: Ray-Ban

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About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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