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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris) (screenshot)

Work / Fashion

Viviane Sassen and M/M (Paris) collaborate on new Missoni campaign

How’s a collaboration between photographer Viviane Sassen, Paris-based agency M/M (Paris) and revered fashion house Missoni for a holy trinity of creative ideas? The three got together to create Missoni’s new campaign, with creative direction from M/M (Paris), whose own Mathias Augustyniak created the marble plates featured, inspired by Missoni’s AW15 collection. As such, it’s a palatial ode to marble, which is undoubtedly having a moment – the setting is all natural slate landscapes and rainbow-hued stone, with equal influence from 80s artist Richard Artschwager – and we can’t get enough.

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)

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Missoni: AW15 Campaign, photograph by Viviane Sassen, creative direction by M/M (Paris)