Laboratoryperfumes_l_kf_tonka-lr-int-hero

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible

Work / Set Design

Very clever campaign that invites you to see scent

Fabulous photography, super set design and stunning scents. We’re starting to sound like a husky, sensual M&S advert. So before we delve into any more sensuous nonsense, we present a beautiful combination of all three of the aforementioned beauties: this gorgeous campaign for Laboratory Perfumes, entitled Imagining the Invisible. The images accompany the launch of the brand’s series The Lab, a range of “creative experiments in scent,” which look to the visual world to articulate how bloody lovely their perfumes are. These are shown on The Lab website, in images created by set design duo Lightning + Kinglyface (Anna Fulmine and Victoria Shahrokh, to the taxman), and photographed by Kate Jackling.

The idea of the campaign was to evoke the scents using sight, rather than smell. One image was created for each of the fragrances – Amber, Gorse, Samphire and Tonka – creating a still-life for each using lab equipment, fruit and plants. Anna says: “To evoke the senses you have to make sure that what you are representing isn’t misconstrued in any way. Abstracting the ingredients means the viewer can’t make the connection with smell straight away. Rosemary and lavender have to resemble rosemary and lavender.”

Laboratoryperfumes_l_kf_tonka-lr-int

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible

Laboratoryperfumes_l_kf_tonka-lr-int1

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible

Laboratoryperfumes_l_kf_tonka-lr-int2

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible

Laboratoryperfumes_l_kf_tonka-lr-int3

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible

Zetteler_labperfumes_l_kf_bts_13

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int1

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int2

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int3

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int5

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int6

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int7

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int8

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)

Zetteler_labperfumes_l_kf_bts_17-int9

Lightning + Kinglyface and Kate Jackling: Imagining the Invisible (behind the scenes shots)