Back in 2015, we noted that Leipzig-based graphic design studio Lamm & Kirch had “produced one of the most varied, fun and colourful back-catalogues of poster work we’ve ever seen.” Praise that’s hard to top maybe, but since then, the studio whose design practice also runs to books, visual identities and exhibitions, has proved its worth – and had its posters recognised by global publications to boot.
Of the studio’s ethos, founders Florian Lamm and Jakob Kirch told It’s Nice That “we believe that the major part of our design arises from the employment with the detail. Or formulated differently: with a cautious but precise handling of every possible detail in the elaboration, for us a design starts to function. Our work always needs a certain amount of time; an amount of attention in which details can be recognised and a solution can be worked out with precision.”
“Our understanding of design follows a specific idea,” the duo continue. “The form of the product is always a direct consequence of the formal structure of the given material. Design means initially to create a plan and thus to maintain order. This order is the result of the division of the content into certain units. Seen in this way, design is always a divided process. The designed form is the result of the decision for a particular division. Only through this division the connections between the content become formal and visible. From these connections, a larger image is formed by the previously invisible constellations. This image asserts itself between the old, the obvious and the hidden as a new one.”
From a roster overflowing with brilliant work, Florian and Jakob picked out a book as one of their favourite recent projects. “We designed/printed a book with 100 different spot colours for the Cologne-based artist Rozbeh Asmani,” they say. As for current inspirations, the duo explain that while it’s always changing, “at the moment we’re fascinated by Henry Matisse and the artistic work of Karl Gerstner.”
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