Media Partnership / Fashion

Hilarious send-up of selfie culture from Mercedes-Benz, Justin O’Shea and Jayne Min

What if, in a sort of topsy-turvy Dorian Gray-esque twist of fate, your face became your selfie? Fine if it’s a fabulous selfie, all best-sides and artful lighting, but what if it’s blurry, or plagued by red-eye? It’s a nightmarish turn of events that plays out in a hilarious new fashion film from Mercedes-Benz.

The short stars Brioni creative director Justin O’Shea and stylist Jayne Min, the unfortunate woman whose blurry selfie has become her blurry face. Justin is on hand to save the day though as the “selfie specialist,” gravely suggesting that the facial conundrum could have been that Jayne’s soul had become trapped in her selfie. Numerous photo attempts later, and Justin becomes embroiled in this uniquely narcissistic business, as his own face falls foul of the selfie demons that have plagued Jayne.

Alongside Justin and Jayne’s sumptuous outfits and two impossibly adorable fluffy dogs, the whole film is rendered even more Instagram-ready thanks to one very large, very bright cameo in the form of the solar beam yellow Mercedes AMG G 63.

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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James W. Mataitis Bailey: Justin O’Shea is the Selfie Specialist – Mercedes-Benz original (behind the scenes shot)

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