Jonathan Robert, the psychedelic and provocative animator

Date
13 October 2016

French Canadian illustrator Jonathan Robert has created a hilarious music video using provocative animation. Ah Ouin the single by Montreal-based band Chocolat has been visualised by Jonathan into an otherworldly psychedelic narrative, reminiscent of 60s record sleeves and warped comics. The bulk of Jonathan’s portfolio includes illustrative prints and record sleeve designs, but it’s when he animates his imagination that it really begins to boggle your mind.

To caricature the personality of the band and the song itself into animated form has taken time to represent, and a responsibility Jonathan has completed with merriment. Each member of the band is captured individually into characters evocative of Jamie Hewett’s cartoons for Gorillaz, jamming enthusiastically on their respective instruments.

The video begins with the arrival of spaceship and a sort of musical god, with a guitar for a head (obviously), who casts disco dancing and promiscuity across the land. As mad as this sounds, this video is brilliantly nonsensical, we can only recommend you experience it yourself.

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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Jonathan Robert: Ah Ouin by Chocolat

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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