The film follows the employees of an accounting firm at a very grey office party, where everyone ends up wearing VR headsets to escape their mind-numbing environment. Cutting between the IRL party and the fantastical alternate realities, the video is not only a hilariously cynical look at VR technology but a brilliant outlet for Jack’s surreal 3D animated character design. Starting out fairly innocent, Greg and Jack’s dark humour comes to the fore when the video takes a gruesome turn at the end.
“The idea of the film was to poke fun at the wild and bizarre use of VR that seems to be creeping into the industry,” says Jack. “There are so many VR gadgets and games that often don’t work properly and produce the kind of nightmares you see in our video. The song presented a blank canvas as there are no lyrics, so we got to push the boat out for the video.”
“Having worked on a 360 film before, I found that showing it to my friends with a headset was the funniest thing ever,” says Greg. “People tend to disconnect completely from reality and physical space, immersing themselves fully in something fake. I wanted to play on this specific moment of weakness, and since the track was quite punchy, I started imagining a terrible dance choreography performed by several people wearing VR, without even realising it.”
The video was produced by Blinkink and Phenomena Labs. Executive producer was Bart Yates and commissioner was Guy Dreifuss, with character design by Jack Sachs and CG by Blinkink Studio.
- Graphic designer Cecilia Serafini uses typography with vibrant panache
- London-based Osheyi Adebayo references his childhood in his retro graphic design
- Tristan Pigott paints “real contemporaries” in upcoming solo exhibition, Juicy Bits
- “The great thing about this book is you don’t have to read it”: sculptor Wilfrid Wood on his favourite books
- The return of the hovering art director: Nejc Prah visualises a day in the life of four art directors
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris