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Work / Graphic Design

Herburg Weiland’s meticulous editorial designs are typographically-driven

Herburg Weiland was founded by Tom Ising, Martin Fengel and Judith Grubinger back in 2000. Based in Munich, the studio specialises in consulting and rebranding magazines, newspapers, books and customer publications for various institutions in Germany.

The studio describes its practice as “pure and simple, typography-driven, universal and modern” and this is demonstrated by one of its most recent projects for Bauhaus. “We recently developed a new corporate design for the famous design school in Dessau using only Arial, no colours and DIN formats. It’s probably the most challenging task we’ve done in the last few years,” explains co-founder Tom. The result is a pared-back identity with stark photography that aligns with and celebrates the principles of Bauhaus.

Other portfolio highlights include the studio’s ongoing art direction of Baumeister magazine, various projects for Munich’s Lenbachuas museum and a charming pink poster for Puch Open Air 2017. In-depth research informs all of Herburg Weiland’s projects, as well as speaking together as a team and with the client. “We don’t believe in good solutions and high design quality without proper preparation,” says Tom. “The struggle for perfect solutions are always worth the extra effort you often have to put into your work.”

We’ve featured the studio multiple times before, and it has continued to produce work that’s a well-executed combination of “the magic of intelligent typography”, “the emotional power of photography” and bold composition.

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