Work / Product Design

Pray silence for Ernesto D. Morales’ magnificent Magnifying Spoon

When it comes to product design; our tastes tend towards the more offbeat end of the spectrum and so Ernesto D. Morales’ Magnifying Spoon is right up our street. Allowing users to inspect their food before they dive in: " On approval, the same tool is used to scoop up a healthy mouthful," the inventor tells us. The spoon is part of Object Solutions, "a fictional company that develops inventions for solving everyday problems. Its laboratorians are fixated on halting inconvenience, discomfort and imperfection, by producing an ever-growing set of hyper-specialised tools.

“By posing as a company, Object Solutions aims to present an obsessive reflection and satire on consumerism, and to cause some dilemma in the viewer. Is this a real company? Is this entertainment? Or is this a more complex criticism? The questions are up to the viewer to resolve.”

Other products include a Full-Body Moist Towel a Rotisserie Patio Table and a Lint Investment System but it’s the spoon that really took our fancy. Extra points for the delightfully intense video.

Ms2

Ernesto D. Morales: Magnifying Spoon

Ms1

Ernesto D. Morales: Magnifying Spoon

Ms3

Ernesto D. Morales: Magnifying Spoon

Ms5

Ernesto D. Morales: Magnifying Spoon

Ms6

Ernesto D. Morales: Magnifying Spoon